Say Hello to MOO on TV!

March 2014, by Simon G | 2 Comments – latest by Zenobia

There’s a definite buzz of excitement around MOO HQ at the moment, perhaps partly because we’ve changed the beans in the coffee machine, but it’s mainly due to the fact that we’ve been busy working on something rather special – a brand new TV commercial!

The project has involved teams from London and Boston, across various departments – from our creative and marketing masterminds, to our operations and printing perfectionists – everyone has (in some way or another) been involved.

The commercial will be airing in the US over the next few weeks, so you may just spot MOO on your TV. But, if you can’t wait until then or you’re elsewhere in the world, we’ve shared the video for you to …Continue reading this article…

Branding Week – it’s been a blast

March 2014, by Cheryl | 11 Comments – latest by usana health sciences

When we first put our heads together and decided we wanted to spend a whole week talking about branding with the MOO community, we had a sneaky suspicion that we’d be blown away by your brands… And we weren’t wrong! We had a real blast sharing some of our favourite examples of brilliantly branded MOO customers, and you wowed us with your tips in return.

The highlight for us was chatting with you about your what makes your brand tick and why it’s an important part of growing a business:

Well said, guys! It’s great to hear that your own values …Continue reading this article…

Frugl: Rebranded

March 2014, by Ashley | 1 Comment – latest by Free Weight Loss Meal Plan

It’s always exciting when a business grows – but sometimes a big change requires a fresh branding strategy to match! Rebranding takes a lot of work (and it’s certainly a bit tricky when it comes to making sure your customers will still recognise you). But in the end, giving your business a really brilliant new look is often worth the risk, long nights and extra cups of coffee.

We sat down with Suzanne Noble, founder of London freebie event-finder app, Frugl. As she’s just finished up the long process herself, we thought we’d ask her what she took into consideration when going through her own brand refresh.

How …Continue reading this article…

One Man Bands Still Need a Brand

March 2014, by Cheryl | 1 Comment – latest by moncler doudoune pas cher

How do brands start? Or better yet what makes something, a company, a person a brand? Well we’re very glad you asked! From big businesses down to freelancers they all benefit from having a cohesive brand.

If you’re a freelancer, consultant, or ‘one-man band,’ a strong visual brand that translates well on the web and on your Business Cards and other printed marketing materials to leave that impression on potential clients. When you can meet a new customer, contact or client anywhere, anytime you want to make sure they remember you (and get back in touch!).

Every day on Twitter and Facebook (and running off the printers in our factories in London and Rhode Island!) we get to see vibrant glimpses of …Continue reading this article…

My, my, my… What a lovely brand you have

March 2014, by Cheryl | Add a comment

A little while ago we set you a ‘brand-new’ challenge (see what we did there?!). We asked you to show off your consistently branded MOO products for the chance to win some MOOlah.

Without further ado, we’re very pleased to unveil the winner – as chosen by MOO Design Director Anup. Hats of to Steph – a.k.a. Wild Woman! Steph’s simple, clean and elegantly designed visual identity caught Anup’s eye. He was particularly impressed how the identity design was perfectly situated on each of her chosen printed products; Round Stickers, StickerBooks, Business Cards and MiniCards. And – added bonus – her identity flows flawlessly into her website. Great work Steph – you’ve got some MOOlah heading your way to help …Continue reading this article…

Eureka! Chillipeeps

March 2014, by louise | Add a comment

A moment of frustration leads to business inspiration

Moments of inspiration can strike at any time, as business owner Claire Mitchell knows only too well. The next instalment of The Eureka Diaries continues with Chillipeeps; an award-winning company that was born out of the need for something that didn’t exist…

“Chillipeeps began from a real moment of frustration.” explains Claire. “My husband Rob and I were going out to a family party to show off our new baby daughter, Mimi. I had cartons of ready-made formula in the car. But within a minute of driving, I asked Rob if he’d picked up the clean sterilised bottle off the kitchen top. He told me not to worry, he would’ve done. But knowing Mimi …Continue reading this article…

Recipe for a Brand Infographic

March 2014, by Ashley | Add a comment

Think of your brand as a specially crafted identity that can set the tone for your entire business. You want everything from the design of your logo, to the items you choose to communicate with, to reflect your brand’s unique story – both verbally and visually. A well-done brand can help your audience love your business as much as you do – so take your time picking the right ingredients! Here are a few tips for making it perfect:

(Tip: you can click on the image below to see it in full size)

Want to share your brand recipe with us? Just use the hashtag #mybrand and tag us to tells us about it and share …Continue reading this article…

7 Tips for how to explain your business

March 2014, by Cheryl | 1 Comment – latest by Catherine Marshall

What’s on a Business Card? Usually it’s important information so that new contacts can pick up the phone or drop you an email, following up on your initial conversation. It’s often overlooked as an opportunity to tell people more about your business than basic details? What if your cards told your story, explained what your business does; helps give that ‘wow’ factor?

Turns out, there’s no shortage of imaginative MOO customers who do all these things brilliantly. We’ve gathered seven stellar inspirational examples for you to have a look at:

1. 

Because who doesn’t love colouring-in?! This card is fantastic for companies who can relate their product to something visual and creative. This example from Carlton …Continue reading this article…

Get ready for Branding Week!

March 2014, by Cheryl | Add a comment

We’re excited to announce our very first week dedicated to all things branding-related! Creating your brand can be one of the greatest (and most challenging) parts of starting a business – after all, it’s often one of the first things a customer or client will notice.

Great branding can really help you communicate your company’s beliefs and personality in a way that captures their attention. From your logo, typography, and colour scheme to your tone of voice and packaging, your brand is what makes your business totally unique.

At MOO, we’ve always cared a lot about our brand’s aesthetic and voice. So, we’ll be sharing our own best brand-building tips as well as some of our favourite resources and inspiring examples from …Continue reading this article…

UNITE-ing with Design Museum Boston

March 2014, by Ashley | 3 Comments – latest by susan williamson

The Design Museum Boston believes design “has the power to make our everyday lives more comfortable, more efficient, more exciting, more rewarding, more… better.” Well, that’s certainly an idea we can get behind! Each quarter, Design Museum Boston organizes an event to “UNITE” their community with their Boston neighbors. Last month we were lucky to welcome the DMB and SMARTY (a community for women in business) to our new Boston home for UNITE @ MOO.

While munching on Bee’s Knees Supply appetizers and sipping Harpoon Brewery beer (a couple of local favorites of the MOO Crew in Boston!), attendees networked with fellow members of Boston’s design community. We had a great panel …Continue reading this article…

Eureka! Blaze

March 2014, by louise | 4 Comments – latest by Alease

To be able to combine your biggest passion with your job is a dream for so many of us. And this is exactly what cycling nut Emily Brooke managed to do with her startup, Blaze! In this week’s Eureka Diaries, we chat to Emily about how a newly found love of cycling fueled the creation of a product that helps save lives.

Emily told us that she had two Eureka Moments – one where she had the idea, and the second when she realised she had to commit to making it a reality…

Emily, founder of Blaze

Bitten by the cycling bug

The first happened while Emily was at university: “A friend and I …Continue reading this article…

Eureka! Slõ Drinks

February 2014, by louise | 10 Comments – latest by june

Slo and steady wins the race!

A chance conversation was the catalyst for Matthew Done to start Slõ Drinks; a company that produces thickened drinks for people suffering with dysphagia (the medical term for chronic  difficulty swallowing). Here Mathew tells us more about his lightbulb moment, and the challenges he faced in this week’s instalment of The Eureka Diaries…

Slo Drinks

Matthew was working for a company that produced pureed meals for dysphagia patients. He’d just finished presenting a range of texture-modified meals at a hospital, and as he was leaving, he asked “Are you looking for anything else?” The response was “A pleasant drink”.

The comment stayed with Matthew. When he got home, …Continue reading this article…

Oh what a week… #NetworkingWeek

February 2014, by Jon | Add a comment

This last week has been a whirlwind of tips, inspiration and stories from the MOO Community. We’ve been busy bees sharing stories that we’ve found from expert networkers, event exhibitors and organisers. Most of all we’ve enjoyed your practical tips – here are some of the best.

Big thank-you goes to Rachel, who reminds us that networking requires action! You’ve got to take a step out of your comfort zone (and your office) if you want to meet people!

Rachel

And if you’re looking for some really practical advice, such as ‘what questions should I ask someone I’ve just met?’, Hayley has got some tried and tested questions to help you be a great conversationalist.

Continue reading this article…

Networking Stories: MOO’s Director of Ideation Matt Grey

February 2014, by Jon | Add a comment

Next up in our Networking Stories – we chatted with our very own Director of Ideation, Matt Grey. Before coming to MOO, Matt started his own fashion company Social Suicide (and was already a MOO customer – using MiniCards, Business Cards and Postcards for clothing tags and promo materials), specializing in creative suits and jackets. Starting his business from the ground up involved a lot of networking – from meeting buyers at fashion trade shows to chatting up potential customers. Here’s what he had to say about his networking-heavy days:

So! How did you get started with Social Suicide?
I felt that rather than most men not being interested in fashion, most fashion wasn’t interesting to …Continue reading this article…

And the Networking game changer extraordinaire is…

February 2014, by Jamie | Add a comment

Earlier in the week we kick-started #NetworkingWeek with a fun challenge and asked you to share your game-changing networking moves with us.

We wanted to hear all about how you used your MOO products to make a lasting impression, create the connection of a lifetime or even wowed a room with your conversation starters!

Throughout this week, we’ve been sharing some of our tips and networking experiences with you, but for us, it’s always just that little bit more fun to hear your tips and stories. When it came to the judging, we knew we’d be in for a treat (and you didn’t disappoint!).

So without …Continue reading this article…

Networking Stories: Peter from CafePod

February 2014, by Ashley | Add a comment

We caught up with the founders behind CafePod for our next Networking Stories post. Peter Grainger (along with a few friends) began CafePod, a company that produces ‘clever coffee capsules’, out of his passion for everyone’s favourite morning wake-up ritual.

Team CafePod

Thanks to some savvy networking, they ended up snagging some big clients – UK Supermarkets Ocado, Waitrose and Tesco, as well as Amazon to give you an idea – and the business quickly became a success! We noticed photos of Peter on Twitter networking away at an event and got in touch ask him about his own personal do’s, don’ts, and everything in between for …Continue reading this article…

Networking Stories: A chat with Miranda Bishop

February 2014, by Ashley | Add a comment

People always talk about the merits of networking – but how many actually put what they talk about into action on a regular basis? We caught up with a few MOO customers (plus a few of the MOO Crew) to chat about their real-life networking stories, as well as their reasons for why good old-fashioned face-to-face meet-ups are often the best way to go.

First up in our Networking Stories is Miranda Bishop – a social media consultant who made the leap from company-employed to self-employed after building up a personal client base. Working for herself, Miranda’s always using networking events (as well as her business cards!) to meet new clients and market her skills.…Continue reading this article…

Your Remarkable Networking Move

February 2014, by Cheryl | Add a comment

We love hearing snippets of your networking adventures and being a little part of that first ‘hello’ moment. But we do find ourselves curious: 140 characters can only take us so far into the story of your success. We want to know what happened after you handed over your brilliantly designed card?

As part of our networking week, we thought it would be the perfect time for a competition, and the perfect time for you to share your networking stories too.

So we’d like to hear how you’ve made a game-changing move in networking with your MOO products. Did they help you make a connection of a lifetime? Was that one business card the catalyst for your latest entrepreneurial endeavor? Would you …Continue reading this article…

Introducing… Networking Week

February 2014, by Jon | 2 Comments – latest by Teresa

One of our favourite things here at MOO HQ is getting to hear all your fantastic stories and seeing how passionate you all are about your amazing businesses. You’ve always got a little story to share with us, or an anecdote about how impressed your new contacts were with your shiny new Business Cards.

It turns out you guys aren’t just great at creating great businesses; you’re also passionate about getting out there and telling people all about them. In other words – you just love to network!

The first few months of the year are always very exciting, businesses big and small are busy making lots of exciting plans for the year ahead, planning to reach new customers, partnering with new …Continue reading this article…

Time to step out of the dark(room) and reveal our Lomography inspirational competition winner

February 2014, by Jon | 1 Comment – latest by Mason Moore

A few weeks back we teamed up with Lomography for a spot of a photographical fun. They sell analogue cameras, film and more to a wonderful community who capture some really wonderful photos; peruse their website if you ever fancy some analogue eye-candy. Together with our new friends we launched a competition – they gave us one of their shiny cameras, the La Sardina Camera and Flash DIY Edition, no less – to award our favourite set of inspirational photographs.

We felt rather spoilt having our inboxes filled with beautiful photography, and it was delightful to see lots of you find inspiration in everyday delights like walks in the park and seeing people laughing.

Without further …Continue reading this article…

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