If your company’s lacking the oomph factor, then changing up your brand identity could be the energy boost you need to be fighting fit. We caught up with Adam Goldberg and Monika Kehrer, Co-Founders of branding agency TRÜF, to find out what it takes to do just this.
We love speaking to experts in the MOO community and recently caught up with Brendan Stephens, the Creative Director at Zipcar, the world’s largest car sharing and car club service. He isn’t just any creative director – his work has been recognised by The Webby Awards, The Ad Club’s Hatch Awards and the Society of Publication Designers, to name just a few. Plus, his team is the genius behind Zipcar’s “I’d Tap That” campaign. We’re impressed.
Want a taste from Tokyo, a slice from New York, a morsel from London and a bite from Texas? We’re not talking about sampling foods but of savouring some amazing artistic work from Art Basel with our #CreativitySquared collection for SCOPE Miami Beach in December. We collaborated with some extraordinary creative talents so get your suitcase packed, we’re on a global visual adventure!
Thanks to one-man creative whirlwind James Victore, our Luxe Project saw out 2014 with one hell of a bang. James’ type-tastic shots of eccentricity (a collection entitled ‘Your Work is a Gift’) were a big hit at MOO HQ – and now you can grab your own bunch of bright ‘n’ bold Luxe Business Cards, MiniCards or Notecards too. You’ll be doing your bit for charity at the same time, yay! So, we know he’s an artist and author with world domination on his ‘to do’ list, but what don’t we know? We caught up with the self-confessed ‘firestarter’ to discover more about the man behind that awesome moustache.
It’s going to be hard to beat 2014! We attended a great number of events throughout Europe and got to mingle with some fabulous folks. We’ve put together a list of some of our favourite events featuring MOO products used in the most creative ways that you can continue to roll out into 2015. Let’s keep this party rollin’.
Sebastian, our resident crustacean, wants to remind you of that lovely saying “sharing is caring”. He is calling you out on your shellfishness and wants you to share your #MOOcards for all to see.
Any routine can go from standard to stale pretty quickly, especially your habitual patterns at work. We’ve refreshed some of the most common daily routines so you can work that much smarter. You can thank us later!
Do you ever fall asleep with great ideas and thoughts floating around in your head only to have forgotten it all in the morning? Instead of wishing for dreamtime post-it notes (awesome idea, huh?) your next great idea could be captured by creating a vision board. A picture really is worth a thousand words as the brain processes images much faster than a cluster of words. We’ll stop there with the science but that’s why vision boards are used by businesses of all shapes and sizes to capture objectives, create plans and devise strategies.
What do a former monk, an Ivy League psychologist and a media mogul have in common? They’ve all managed a stint on the TED stage without notes, embarrassing silences or even tripping over their own feet – no mean, er, feat.
Clue: it’s you guys! In the few weeks since we launched our touch-tastic Letterpress Business Cards, we’ve loved seeing how great they look with your images. You’ve really brought them to life.
In fact, you’ve done such a great job that we felt it was only fair to share a few of our favourites. Once you’ve checked out these beauties you might even be inspired to create some more!
We’re happy to report very little incidence of heat stroke, sunburn or celebrity overdose from the MOO Crew who spent a week in Miami during Art Basel. The contemporary art schmoozefest that is SCOPE Miami Beach was the perfect place to showcase the finale of our #CreativitySquared competition, which was a global call to action to create art that fit a square space. We wanted people to think inside the box, if you will.
From thousands of entries we chose one winner, the lovely Colleen McCulla, whose submission was displayed alongside the work of nine other very talented and established artists in our …Continue reading this article…
We’ve all bought an everyday office product like a stapler, only for it to be ‘borrowed’ and never returned, or worse, to break halfway through stapling that urgent pile of documents. We haven’t sorted a solution for that sticky-fingered stationery thief, but we can bring you Kaufmann Mercantile, a New York-based company stocking a range of home and office products that are, thankfully, made to last. And they’re even giving away one of their most desirable stationery items here. But first, we spoke to Evan and Valerie from their product team to find out what makes a great product and how Kaufmann Mercantile started selling office supplies after an incident with a crappy stapler.
What everyone needs this time of year are products that do double duty – like a robot that cooks the turkey and keeps your gran away from the sherry, that sort of thing. We can’t provide miracles just yet, but we’ve come up with ways to get double the mileage from our Stickers this holiday season.
Why not make sure festive Greeting Cards aren’t let down by plain white envelopes? Our Cursive Christmas collection will surely add a splash of yuletide spice and keep the mood festive with words like ‘cheer’ and ‘enjoy’.
They can also help if you’re refereeing at the table after the eggnog has everyone’s …Continue reading this article…
‘Twas the night before Christmas when all through the house, not a creature was stirring… apart from our Senior Graphic Designer Matt, who was hard at work planning this year’s musical masterpiece from MOO. And it was more like late November, but anyway…
For Matt, the festive season is all about getting the relatives together for a bit of a shindig – hence The Festive Funk Family was born.
We’ve been throwing it back at MOO HQ recently. We don’t mean posting embarrassing photos from our younger days on Instagram (although we often do that #tbt), or sporting vintage adidas Stan Smith trainers (some of us do that too). Instead, we’re coveting classic products that have been made better, faster, stronger with advances in modern technology. Think a 1950s stylin’ radio fitted out with an iPhone connector or a 1960s muscle car with a modern V8 engine under the hood. This mashup of old-meets-new, or new-stalgia as we like to call it, is behind our new Letterpress Business Cards.
When we say Letterpress is old, we mean old (like, older than Mick Jagger …Continue reading this article…
Whether it’s squabbles over Scrabble or fights over figgy pudding, there’s something about the festive season that brings out the feistiness in most families – ours included. But there’s nothing like a good old sing song to bring those warring relatives together. Which is why we’ve gathered our most musical relatives for some seasonal sounds.
Kicking off the line-up is our pet pug Pudding. He can’t sing (he’s a dog), but he’s pretty handy – or should that be ‘paws-y’? – with those jolly jingly bells. Joining him is our R&B wannabe – no band’s complete without one. Ours likes to think …Continue reading this article…
These past few days have seen the usual Christmas music replaced by a rhythmically soothing ‘clickety-clack…whoosh’ in the MOO studio. Check out the mechanical melodics yourself above.
Our Letterpress Business Cards are a true celebration of vintage-meets-modern. From the top quality Luxe paper to the 12 unique designs we’ve created especially for the range, it’s de boss, innit? No, seriously, debossing is the process we use to create the impression on each card.
The result is a card that shouts ‘please touch me!’ Once your customers have got their hands on one of these charming chaps they won’t want to put it down (probably). That MC Hammer guy was wrong – …Continue reading this article…
To kick-start MOOvember we asked our favourite diva Carrot the cat to sport an array of famous moustaches for a video. It was difficult to get a talent of her calibre to commit, but on the day Carrot worked Hulk Hogan’s handlebars like a seasoned pro. After we posted our video, there was a lot of ‘tache envy out there – requests from you folks to have the same tache-tastic fun on your own. We’ve listened and answered – the famous moustaches worn by Carrot are now available to print, cut out and wear too. So, whether you want to embrace the 80s with Magnum’s mo or rock a Keith Lemon, it’s easy. Plus, with …Continue reading this article…
Unless you’re one of those hyper organised types that has finished their shopping in August, the holiday season scramble can make even the most spiritually zen feel out of sorts. So to ease the pressure of finding the perfect Greeting Cards, our designers Hannah and Steve have created some seriously stylish designs that will suit every Santa and Ebenezer on your list.
A non-official staff poll found that half the office would prefer to holiday in the sun rather than invest in a light therapy lamp to combat Seasonal Affective Disorder this winter, and Steve’s Silhouettes cards are designed with these folks in mind. Inspired by spending a Christmas Down Under, …Continue reading this article…
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