Franz takes us from A to Z

May 2014, by Andrea | Add a comment

To celebrate Typography Week at MOO, we asked Luxembourg-born type designer Franz Jeitz to take us on his journey from Photoshop mess-arounder to professional-letterer – with some top tips for those of you who are type-curious!

My background is a bit unusual. Rather than studying arts or even graphic design I left uni with a masters degree in physics. But I was growing increasingly passionate about design – even an amateur skateboarder I was always intrigued by the deck designs and I used to play around with Photoshop when I was in a band.

Lettering, however, is a newfound passion and I am improving my skills daily. That’s the only way to get better at type, by the way – a lot …Continue reading this article…

Boston Types

May 2014, by Cheryl | 2 Comments – latest by Jon

As you may know by now, we’re big lovers of typography here at MOO. So when it came to decorating the latest MOO office in Boston with those extra touches to make it an even more special place to work (and visit!), it seemed like a no-brainer to us. So we picked some famous fonts and got to work spicing things up a little…

Rockwell

Our brainstorm sanctuary, Rockwell, is adorned with its namesake; the authoritative slab serif. It’s a room of inspiration, with IdeaPaint walls (so we can draw all over them) and a MOO Values wall, which means we finish meetings with heaps of concepts and epiphanies – all on brand of course!

The words on the wall give us inspiration …Continue reading this article…

MOO Designers’ Fave Fonts

May 2014, by Jon | 27 Comments – latest by Heather Tchir

Every designer has a favourite typeface. Or do they? When we asked our design team to give us the font they like to use and read the most, we received a variety of responses. Steve had to play a quick game of ‘eenie-meenie-miney-mo’ on his fingers to make up his mind; Anna went into a daydream-like daze and started murmuring about ampersands… and as for Felix, well!

Once we’d calmed them all down with a cup of tea and a slice of cake, (always does the trick) we managed to get slightly more coherent answers out of them.

Here are some MOO Designer font favourites below:
Steve – graphic designer

Anup – design director…Continue reading this article…

Typeface-Off

April 2014, by Cheryl | 1 Comment – latest by michael jahn

It may seem impossible to choose, but we know in your heart of hearts you have a favorite font.

Our design team has chosen some of the most popular and widely appreciated typefaces and now it’s up to you to decide who wins in their head-to-head battle. Just click your favorite to tweet your vote!

Historic Letterheads

April 2014, by steph | 3 Comments – latest by Jacko

To celebrate what Letterheads are all about, our design team gathered together to think about how some of history’s most prolific characters and communicators would have branded themselves in today’s world. After weeks flicking through ancient archives, dusting off history books…(ok not really, but they did use the internet!) they created a unique set of Letterheads and Business Cards for renowned characters including Roald Dahl, Henry VIII, Jane Austen and Albert Einstein. Check out their designs, and head to our Pinterest to see the rest!

Roald Dahl Letterhead

Henry VIII Letterhead

Jane Austen Letterhead

Albert Einstein Letterhead

Letterheads are …Continue reading this article…

An introduction to #MOOTypeWeek from Design Director, Anup

April 2014, by Cheryl | 1 Comment – latest by Emily

I find typography fascinating and I’m not alone. In our office, debates rage daily amongst the designers and writers about stems, serifs, kerning and tracking. The world (of fonts) is our oyster – from simple letterpress blocks or fanciful pen and ink calligraphy to using photographs of household items for letters and of course, there’s the ever-evolving digital font library we have to plunder.

Just last week, there was a feisty debate between Anna, our Head of Graphics and the team over whether the perfect slab serif was Rockwell or Clarendon.

This energy and excitement I’ve felt and witnessed on countless occasions around typography has led us to dedicate a week entirely to the opinion-dividing art of type. So, no matter …Continue reading this article…

Design with Type

April 2014, by Jon | 1 Comment – latest by Carmen

Hello designers, typography nerds, and newbies! This is a fun challenge just about anyone can do. We want you to work that creative muscle and create some type-based artwork for a chance to win MOOlah and a classy Behance Dot Grid Journal.

We want to see what you can do with some type characters used in this somewhat unorthodox manner. Every designer starts with a simple brief, so here’s yours:
create something new using any font or combination of fonts, symbols or any part of type characters.

And in case you need some inspiration, why not check out artist Tiago Pinto’s work who inspired us to make our own little character:

You can create the …Continue reading this article…

To Printfinity and Beyond

April 2014, by Cheryl | 1 Comment – latest by Jim

We know you love Printfinity, but how do you use it to stay in your customers’ minds? With a personalized message? A company fact? Show us how you use Printfinity to be remembered by sharing a photo of your Business Cards, MiniCards or Letterheads (that use Printfinity!) and you’ll be entered to win £100/$150/€125 MOOlah!

Simply send a photo of your beautifully designed printed products to competitions@moo.com with the following: the subject line ‘Printfinity Competition,’ your name, company and 3-4 sentences about how you went about designing your cards and any moment they truly helped you be remembered. Be sure to submit your entries by  11:59pm (BST) 24th April 2014 and we’ll announce the winner …Continue reading this article…

Behind the scenes at the MOO TV ad

April 2014, by leila | 3 Comments – latest by laura radford

There’s no denying that figuring out how to present your business in the right light is a tricky task! There are so many decisions to make – the choices are practically endless. So when it came to creating our own brand new TV ad, you can imagine the hours we spent exploring a range of creative directions… even on the day of the shoot.

If you’ve not seen the ad, you can take a peek here.

Design Director, Anup describes the day of the shoot best: “We wanted the advert to have a low-fi feel to it with a muted colour palette and a dry, almost dull office tone that would contrast epically with the fun, irreverent, wonka-esque mood …Continue reading this article…

A new product deserves a new paper

April 2014, by Ashley | Add a comment

Have you heard the happy news? We’ve launched Letterheads! We wanted to let you in on some of the behind the scenes tidbits, so we sat down with our Director of Product Design, Paul Thorogood to find out how our new Classic and Luxe Letterheads came to be.


First off, why Letterheads?
Paul Thorogood: We felt it was one of the most important pieces of stationery that you need for your business – after your business cards, of course – and was another way to really make an impression with customers and clients. Printfinity – our option of a different image on every card or page – really came into its own here too. As …Continue reading this article…

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