Think of industrial shipping containers and you’ll probably picture gruff men in hardhats beside the water lifting girders, or perhaps a fleet of cranes all packing bubble wrap into metal boxes in unison… something like that. When Roger Wade thought of industrial containers, however, his first thought was something like “let’s create a shopping mall out of these things.” Can’t say it’s obvious, but there’s no doubt that it’s worked.
Having ironed out the creases in his vision after selling Boxfresh in 2005, Roger opened Boxpark – a shopping mall in the heart of east London comprised of 60 containers, committed to highlighting independent brands.
With a wardrobe full of experience, we grabbed Roger to discuss the changing face of retail, his view for the future and how to ensure your brand doesn’t come across as sew-sew.
So, you’ve come up with the best idea the world has ever seen and you’re sitting in a basement surrounded by boxes of fireproof contact lenses wondering how on earth you’re going to shift them all. By this point, you should probably have already asked how you’re going to get people to see them, write about them, buy them, as well as everything else in between. But it can all get a bit daunting.
With enough advice out there to put you into a literature induced coma, we thought it might be good to get someone in the know to go through the basics. I managed to pin down Max Tatton-Brown, one of PRWeek’s 30 under 30, for a chat to figure out how small businesses should be approaching the press game.
A few weeks back MOO teamed up with Ace Hotel to put together an event with conceptual artist Miho Hatori (of Gorillaz and Beastie Boys fame), releasing a set of seven art cards, designed by Hatori and printed by MOO.
Miho and her creative crew delivered a performance called ‘New Optimism’ at the event, which may offer some form of explanation for the sportswear and megaphone, to go alongside her printed art cards.
We exchanged a handful of words with the enigmatic lady:
South Africa. What’s the first thing you think of? After asking a few people within prodding distance, we’ve managed to come up with: Penguins, beaches, the pointy bit of Africa, Nelson Mandela… and Lethal Weapon 2. The breath-taking natural beauty of its vistas would serve as inspiration for even the most creatively sapped soul.
Cue Emma Cook, a graphic designer from Cape Town. Her personal and collaborative work (by way of her creative collective Alexander’s Band) has been turning heads from Johannesburg to Jakarta. With an interest in Illustrator and a delight for documentaries, she’s not afraid to get stuck into the organisational things to help both her pals, and her city, stand out.
London was typically wet and windy last week, but it all rather added to the mysterious nature of an outing to Lost Lectures latest event, ‘Lost on Trial’, held at the secretive location of Hornsley Town Hall, in London’s Crouch End.
In a crowded marketplace it’s essential that your business stands out from a very crowded marketplace. We’ve heard this all before right? And while it’s an undeniable fact of business and advice one should follow, what would the concept of ‘standing out’ actually look like? Well that was the brief our creative team received when preparing our latest advertising campaign.
We spoke to Jack Newman, one of MOO’s Lead Graphic Designers and asked him to share a little insight about working on the campaign and the process of creating designs that aren’t afraid of being different.
What do you do at MOO?
I work in the creative team and look after a small team of designers, art-workers …Continue reading this article…
We hear that looking good all the time can take a load of hard work so imagine building a career out of making others look good all the time. Well that’s what Hollywood’s premiere Personal Stylist, entrepreneur and Co-Founder of School of Style Lauren Messiah has done.
After many, many, many… outfit changes and as many mirror checks, we went to meet Lauren herself. We asked her about how she’s made it, got some tips for budding stylists and even got her to show us what’s inside her toolkit.
And let us tell you, it’s much more than safety pins and scissors…
How did you start out in this business?
I feel like …Continue reading this article…
The MOO Typeface-off is back! Our creative team picked our 2015 contenders to face the champions of 2014.
Pundits are calling it the “font fight of the century”! Who will win? You decide! Vote now – pick and click below to back a winner with a tweet.
You’re sat staring at your Excel spreadsheet, counting the number of cells on the page before you tab out to give Solitaire another whirl. As we know, feeling unfulfilled in what you do isn’t a great feeling. So why not turn it around? That’s exactly what Omarseeto, founder of Birties, thought. After a surprise termination at work, he was finally able to invest himself in starting his own pop culture-laden bow tie brand.
Building a niche brand from the ground up is no mean feat. We grabbed Omar to wrap our heads around his inspiring story.
Tell us a little about yourself, where you live, what makes you tick?
My birth name is Omar, but most of …Continue reading this article…
Standing out is something that a lot of people struggle with, but it’s crucial for lots of things like getting a job, hailing a taxi or even finding the love of your life. You see people getting it wrong, but how do you get it right? How do you ‘big yourself up’ without coming across like… that guy? How does one “eat the frog?” Don’t worry, that’ll make sense later.
When I say “art” and “Shoreditch”, what do you picture? Kids with their hoodies on backwards spray painting anti-capitalist sentiments on new build properties? I thought so.
A turn out that stereotype doesn’t ring true for most of our creative bedfellows here in East London. With Digital Shoreditch just around the corner, we wanted to hear from the genuine folk who are painting themselves out of the corners and into the conferences.
We grabbed Lead Graphic Designer at MOO, Millie Davies, to discuss all things pen, iPad and paper.
How did you get involved in design?
My dad was a product designer so I was always around the design world. I took Design and Technology at school …Continue reading this article…
So you’ve graduated. Now the existential crisis shall begin. Where are you going to go? What are you going to do? What do you want to do? How will your enrolment in Lady Gaga Studies help you in the real world? Why didn’t you apply for those grad schemes instead of watching The Lord of the Rings back to back?
Apart from those times when you run for and make it into the elevator just before the doors close, there are very few things at work that get the adrenaline pumping quite like delivering a presentation. But unlike the elevator scenario, where a well-timed sprint will (usually) do, there’s a little more to think about if you want to ace your presentation.
With the gathering of the electronic wizards (aka Digital Shoreditch) taking place over the next two weeks, we caught up with Brad Shuttleworth, MOO’s Director of Creation Software to see how tech and print are syncing both today and beyond.
Simon Sinek has been saying it for years: start by explaining the why of your business and you’re more likely to earn loyal fans (ideally, the kind who buy things).
As he explains in his book ‘Start With Why’ (summed up nicely here), psychologically speaking, people have a need to belong, whether to a group, a cause or an ideology. It’s why we become devoted fans of sports teams from cities we’ve never been to, feel hometown solidarity to where we were brought up and buy t-shirts to support our favourite bands.
We buy what we believe. This is why the way you tell your company’s story matters so much.
You’ve been preparing for days. You’ve practiced your dialogue. You’ve perfected your slides. The room is set. And still your hands are shaking like you just polished off a case of Coca-Cola.
They say to pretend the audience is naked. But does it really help?
I’ve been speaking at conferences and to clients for quite some time. And I’ve never once seen a naked person in the audience.
I have, however, picked up a few tricks that help me feel more confident and lead to positive feedback and happy clients. (And no, one of those tricks does not include the “naked audience” mantra.)
With these top tips for public speaking you too will be armed for success …Continue reading this article…
So you’ve got an idea. Not just a good idea, but a real cracker. The big hurdle now is rounding up the support to transform your idea into a reality. Enter Crowdcube. They have totally changed the investment game since their launch in 2011, by giving people the opportunity to support projects and businesses they believe in, as well as receive shares proportional to their investment. This is not only a win for the entrepreneur who can gain exposure and support, but also for the investor who can get involved in projects they never would have otherwise had access to.
We sat down with Crowdcube co-founder Luke Lang for his insight on how best to stand out.
A big thanks to all the brave men and women who entered our contest! We’re chuffed to bits to see so much ‘Westminsteros’ love out there!
Now without much ado – we’re proud to crown our Game of Seats winners:
Well after one year, we’re coming back full circle to HOW Design Live once again. This year’s event – one of the biggest design conferences in the world – is being hosted in Chicago. Bringing together creatives, entrepreneurs and design enthusiasts from across North America and the globe – the five-day event is a highlight for all of you right-side-of-the-brain-folk.
Calling all lovers of nice old things. We were at HOW Design Live in May, using a rejuvenated letterpress to print special collectible postcards, on the spot, just for you. So, maybe you’re not up to date with the printing techniques of the 19th century… not to worry. We’ve got you covered.
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