How To Create A Stand Out Campaign

May 2015, by david | 1 Comment – latest by Hayley Willmott

In a crowded marketplace it’s essential that your business stands out from a very crowded marketplace. We’ve heard this all before right? And while it’s an undeniable fact of business and advice one should follow, what would the concept of ‘standing out’ actually look like? Well that was the brief our creative team received when preparing our latest advertising campaign.

We spoke to Jack Newman, one of MOO’s Lead Graphic Designers and asked him to share a little insight about working on the campaign and the process of creating designs that aren’t afraid of being different.

 

What do you do at MOO?
I work in the creative team and look after a small team of designers, art-workers …Continue reading this article…

Want to be a Personal Stylist? Read this…

May 2015, by Jonathon | 1 Comment – latest by jessica

We hear that looking good all the time can take a load of hard work so imagine building a career out of making others look good all the time. Well that’s what Hollywood’s premiere Personal Stylist, entrepreneur and Co-Founder of School of Style Lauren Messiah has done.

After many, many, many… outfit changes and as many mirror checks, we went to meet Lauren herself. We asked her about how she’s made it, got some tips for budding stylists and even got her to show us what’s inside her toolkit.

And let us tell you, it’s much more than safety pins and scissors…

How did you start out in this business?

I feel like …Continue reading this article…

#FontFight

May 2015, by Cheryl | 2 Comments – latest by Priscilla

The MOO Typeface-off is back! Our creative team picked our 2015 contenders to face the champions of 2014.

Pundits are calling it the “font fight of the century”! Who will win? You decide! Vote now – pick and click below to back a winner with a tweet.

Fulfulling Your Dream: Omarseeto and His Bow-Tie Brand

May 2015, by david | Add a comment

You’re sat staring at your Excel spreadsheet, counting the number of cells on the page before you tab out to give Solitaire another whirl. As we know, feeling unfulfilled in what you do isn’t a great feeling. So why not turn it around? That’s exactly what Omarseeto, founder of Birties, thought. After a surprise termination at work, he was finally able to invest himself in starting his own pop culture-laden bow tie brand.

Building a niche brand from the ground up is no mean feat. We grabbed Omar to wrap our heads around his inspiring story.

 

Tell us a little about yourself, where you live, what makes you tick?

My birth name is Omar, but most of …Continue reading this article…

Vince Frost talks standing out, eating frogs and being positive

May 2015, by Jonathon | 13 Comments – latest by Jonathon

Standing out is something that a lot of people struggle with, but it’s crucial for lots of things like getting a job, hailing a taxi or even finding the love of your life. You see people getting it wrong, but how do you get it right?  How do you ‘big yourself up’ without coming across like… that guy? How does one “eat the frog?” Don’t worry, that’ll make sense later.

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All Things Pen, iPad and Paper with MOO designer Millie Davies

May 2015, by Jonathon | Add a comment

When I say “art” and “Shoreditch”, what do you picture? Kids with their hoodies on backwards spray painting anti-capitalist sentiments on new build properties? I thought so.

A turn out that stereotype doesn’t ring true for most of our creative bedfellows here in East London. With Digital Shoreditch just around the corner, we wanted to hear from the genuine folk who are painting themselves out of the corners and into the conferences.

We grabbed Lead Graphic Designer at MOO, Millie Davies, to discuss all things pen, iPad and paper.

  

How did you get involved in design?

My dad was a product designer so I was always around the design world. I took Design and Technology at school …Continue reading this article…

You’ve Graduated… Now What?

May 2015, by david | 1 Comment – latest by Rob

So you’ve graduated. Now the existential crisis shall begin. Where are you going to go? What are you going to do? What do you want to do? How will your enrolment in Lady Gaga Studies help you in the real world? Why didn’t you apply for those grad schemes instead of watching The Lord of the Rings back to back?

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(Some more) Powerful Pointers for Your Presentations

May 2015, by david | Add a comment

Apart from those times when you run for and make it into the elevator just before the doors close, there are very few things at work that get the adrenaline pumping quite like delivering a presentation. But unlike the elevator scenario, where a well-timed sprint will (usually) do, there’s a little more to think about if you want to ace your presentation.

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Brad Shuttleworth on the Relationship Between Technology and Print

May 2015, by Jonathon | Add a comment

With the gathering of the electronic wizards (aka Digital Shoreditch) taking place over the next two weeks, we caught up with Brad Shuttleworth, MOO’s Director of Creation Software to see how tech and print are syncing both today and beyond.

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What it Means to Tell Your Story

May 2015, by Jonathon | 16 Comments – latest by Fran Gross

Simon Sinek has been saying it for years: start by explaining the why of your business and you’re more likely to earn loyal fans (ideally, the kind who buy things).

As he explains in his book ‘Start With Why’ (summed up nicely here), psychologically speaking, people have a need to belong, whether to a group, a cause or an ideology. It’s why we become devoted fans of sports teams from cities we’ve never been to, feel hometown solidarity to where we were brought up and buy t-shirts to support our favourite bands.

We buy what we believe. This is why the way you tell your company’s story matters so much.

Continue reading this article…

Powerful Pointers for Your Presentations

May 2015, by Jonathon | 12 Comments – latest by http://www.josh-mckague.com/

You’ve been preparing for days. You’ve practiced your dialogue. You’ve perfected your slides. The room is set. And still your hands are shaking like you just polished off a case of Coca-Cola.

They say to pretend the audience is naked. But does it really help?

I’ve been speaking at conferences and to clients for quite some time. And I’ve never once seen a naked person in the audience.

I have, however, picked up a few tricks that help me feel more confident and lead to positive feedback and happy clients. (And no, one of those tricks does not include the “naked audience” mantra.)

With these top tips for public speaking you too will be armed for success …Continue reading this article…

Stand out From the Crowd(cube): Luke Lang Interview

May 2015, by Jonathon | 4 Comments – latest by A

The Internet’s a wonderful thing. It’s a place to watch hilarious bloopers of TV journalists falling into water as well as being somewhere the world can pool together money to buy a disabled pensioner a new house… it’s completely altered the way we live. Crowdcube got involved in the emerging scene of crowd funding back in 2011, and was the first equity crowd-funding platform (simply receiving shares proportional to the money you contribute to the business).

Today they’re one of the go-to choices when seeking investment on the Internet, so we spoke with co-founder Luke Lang to gain some insight on how to make your company …Continue reading this article…

Game of Seats: Winners announced!

May 2015, by Jon | Add a comment

A big thanks to all the brave men and women who entered our contest! We’re chuffed to bits to see so much ‘Westminsteros’ love out there!

Now without much ado – we’re proud to crown our Game of Seats winners:

Continue reading this article…

MOO’s Top Picks for HOW

April 2015, by Jonathon | Add a comment

Well after one year, we’re coming back full circle to HOW Design Live once again. This year’s event – one of the biggest design conferences in the world – is being hosted in Chicago. Bringing together creatives, entrepreneurs and design enthusiasts from across North America and the globe – the five-day event is a highlight for all of you right-side-of-the-brain-folk.

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Learn About Letterpress

April 2015, by Jonathon | Add a comment

Calling all lovers of nice old things. We were at HOW Design Live in May, using a rejuvenated letterpress to print special collectible postcards, on the spot, just for you. So, maybe you’re not up to date with the printing techniques of the 19th century… not to worry. We’ve got you covered.

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The Conference Toolkit: Must-Have Apps

April 2015, by Jonathon | 1 Comment – latest by K Hill

If you are a little like us here at MOO HQ, chances are that you are attending a few conferences and talks this year. As well as your taking a good supply of MOO cards to hand out to the lovely new people you’ll meet,  the smartphone is a conference Must Have. Here are the best apps that may well be useful for you.

Continue reading this article…

Branding a Food Business: What You Need To Know

April 2015, by Jonathon | 3 Comments – latest by Jonathon

Starting up your own food brand can be a daunting task. Be it a restaurant, blog, pop-up stall or whatever else you come up with, the market’s already fiercely competitive. We used our noodles here at MOO to pool some advice for you guys who are considering taking a step into the (onion) ring of food business.

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Relish Their Ethos: Food Startup Lunch BXD Spill the Beans

April 2015, by Jonathon | 3 Comments – latest by Clint

Sometimes the lunch meal deals can get a bit too much. Your stood in the aisle, looking up and down for the different components to create your soporific sandwich set ,wondering where it all went wrong. The ladies over at Lunch BXD are aiming to fix this drab experience by offering a nutritional, flavoursome and filling lunch box, bike-delivered to your office at lunch time.

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Dominique Ansel Discusses His Rising Pastry Empire

April 2015, by Jonathon | 10 Comments – latest by Cara

Photo credit: Daniel Krieger

You may not know the name Dominique Ansel, but you’ll almost definitely have heard of his headline inducing creation the Cronut™ (half croissant, half donut, totally delicious). He’s an obsessed baker who trained with the best, then trained plenty of others, before opening his first Bakery in 2011.

This year he’s going global: opening an Asian flagship Bakery in Tokyo and a 2,500 square-foot space in New York named the ‘Dominique Ansel Kitchen’. The insurmountable sweet-savant’s got a mouth-watering resume, so it only seemed right that we chewed the fat with the passionate pastry proprietor.

Continue reading this article…

Competition: Game of Seats

April 2015, by Jonathon | 2 Comments – latest by Jonathon

Call the banner men! Election fever is sweeping the UK with the politicians out in force.  If that wasn’t enough political intrigue to get your teeth into, there’s also a brand new season of Game of Thrones inbound!

Continue reading this article…

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