4 principles for a successful brand refresh

February 2015, by emma | 2 Comments – latest by TL James

 

If your company’s lacking the oomph factor, then changing up your brand identity could be the energy boost you need to be fighting fit. We caught up with Adam Goldberg and Monika Kehrer, Co-Founders of branding agency TRÜF, to find out what it takes to do just this.

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How Zipcar unlocks its creative powers with Brendan Stephens

January 2015, by Karen | Add a comment

 

photo credit: Susan Tran

We love speaking to experts in the MOO community and recently caught up with Brendan Stephens, the Creative Director at Zipcar, the world’s largest car sharing and car club service. He isn’t just any creative director – his work has been recognised by The Webby Awards, The Ad Club’s Hatch Awards and the Society of Publication Designers, to name just a few. Plus, his team is the genius behind Zipcar’s  “I’d Tap That” campaign. We’re impressed.

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Small squares, big inspiration: SCOPE & MOO

January 2015, by Karen | Add a comment

Want a taste from Tokyo, a slice from New York, a morsel from London and a bite from Texas? We’re not talking about sampling foods but of savouring some amazing artistic work from Art Basel with our #CreativitySquared collection for SCOPE Miami Beach in December. We collaborated with some extraordinary creative talents so get your suitcase packed, we’re on a global visual adventure!

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Working for yourself: Advice from visionary designer James Victore

January 2015, by emma | 3 Comments – latest by Jeremy

 

Thanks to one-man creative whirlwind James Victore, our Luxe Project saw out 2014 with one hell of a bang. James’ type-tastic shots of eccentricity (a collection entitled ‘Your Work is a Gift’) were a big hit at MOO HQ – and now you can grab your own bunch of bright ‘n’ bold Luxe Business Cards, MiniCards or Notecards too. You’ll be doing your bit for charity at the same time, yay!  So, we know he’s an artist and author with world domination on his ‘to do’ list, but what don’t we know? We caught up with the self-confessed ‘firestarter’ to discover more about the man behind that awesome moustache.

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Running an event? Use MOO products to surprise and delight!

January 2015, by Karen | Add a comment

It’s going to be hard to beat 2014! We attended a great number of events throughout Europe and got to mingle with some fabulous folks. We’ve put together a list of some of our favourite events featuring MOO products used in the most creative ways that you can continue to roll out into 2015. Let’s keep this party rollin’.

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Stop being shellfish: Share your #MOOcards!

January 2015, by Karen | 1 Comment – latest by hard drive data recovery

Sebastian, our resident crustacean, wants to remind you of that lovely saying “sharing is caring”. He is calling you out on your shellfishness and wants you to share your #MOOcards for all to see.

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Your mission: snap a stand-out shot

January 2015, by Karen | Add a comment

 

Image by @berlininfo

For those of you who don’t know, EyeEm is a photo-sharing platform, used globally by over 10 million photographers. They regularly set photo missions, challenging photographers to capture images around a certain topic or theme, which are curated into online image collections.

We’ve partnered with EyeEm for their latest mission, “Stand Out From The Crowd”. We’re looking for distinctive, eye-catching and truly unforgettable image and can’t wait to see what you come up with!

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Success every day: how to refresh your routine

January 2015, by Karen | 6 Comments – latest by Karen

Any routine can go from standard to stale pretty quickly, especially your habitual patterns at work. We’ve refreshed some of the most common daily routines so you can work that much smarter. You can thank us later!

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Using a vision board to keep yourself on track

January 2015, by Karen | 4 Comments – latest by Karen

Do you ever fall asleep with great ideas and thoughts floating around in your head only to have forgotten it all in the morning? Instead of wishing for dreamtime post-it notes (awesome idea, huh?) your next great idea could be captured by creating a vision board. A picture really is worth a thousand words as the brain processes images much faster than a cluster of words. We’ll stop there with the science but that’s why vision boards are used by businesses of all shapes and sizes to capture objectives, create plans and devise strategies.

Claire Holgate is a graphic recorder and illustrator who specialises in creating visual drawings from meetings, conferences and business …Continue reading this article…

5 tips from TED to be more productive now

January 2015, by emma | 14 Comments – latest by Roxane Jones

 

What do a former monk, an Ivy League psychologist and a media mogul have in common? They’ve all managed a stint on the TED stage without notes, embarrassing silences or even tripping over their own feet – no mean, er, feat.

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