Introducing our SCOPE + MOO Partnership: PAPER VIEW

February 2015, by emma | 1 Comment – latest by Jean M. Trawick

 

Paper. Where would we be without it? No fridge doors drowning in kids’ crayon masterpieces. No office doodles for psychologists to have a field day with. No sickly love notes exchanged between teenage crushes before hearts are so cruelly broken (we’re not bitter, honest).

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Design that changed the world: The (road)work of Margaret Calvert

February 2015, by emma | 2 Comments – latest by Keith

 

Design isn’t just about making things look nice. Truly great design solves problems, communicates messages and, in many instances, changes the way people think, act and live their lives. For General Assembly’s Laura Hasting (whose claim to fame is interior-designing Kevin Spacey’s house, no less) there’s one designer whose simple creations are as important today as they were when they left her drawing board over forty years ago. Here she tells us more about her design hero, Margaret Calvert.

Picture this. You’re cruising at 60mph up the M1, breeze in your hair, Elton on max, destination: holiday. Three hours and several rounds of Rocket Man later, you arrive. The evening is warm and there’s a …Continue reading this article…

Keep Austin Weird! The MOO guide to SXSW

February 2015, by emma | 3 Comments – latest by MARIA ALCIONE

Dazed and confused? You won’t be at SXSW.

 

‘Alright, alright, alright’, as a certain Matthew McConaughey might say. We’re here to talk to y’all about a certain lil festival in the good ol’ US of A.

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The fake fur is flying: Shrimps injects some fun into fashion

February 2015, by Karen | 1 Comment – latest by Diane

Hannah Weiland photo credit: Ki Price

 

Who said fashion is serious business? London-based designer Hannah Weiland’s brand Shrimps brings fun to fashion with her collection of bold and beautiful faux fur coats and accessories. Since launching her label in 2013, her faux-tastic line has been very popular on the FROW (you know, the front row dahlings) and beyond. Well beyond. It’s no wonder really – her playful and quirky coats would give an instant mood lift to any dreary winter’s day.

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5 (and a bit) questions every potential entrepreneur should ask themselves

February 2015, by emma | 15 Comments – latest by Nur Fauziah

 

Some job ad, huh? And the job really does exist – being an entrepreneur can be a hell of a lot of hard work, but for many it’s the best career move they ever made.

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Networking know-how with Eventbrite

February 2015, by emma | Add a comment

If you’re an events organiser, looking round at a room full of happy, chatty people is the networking holy grail.

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Using color to make ideas (and results) pop

February 2015, by mike | 4 Comments – latest by Sandi

 

Tiger Lily. Chilli Pepper. Fuchsia Rose. No, these aren’t the latest celebrity baby names (OK, some might be) – they’re actually all previous Pantone Colors of the Year.

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4 principles for a successful brand refresh

February 2015, by emma | 2 Comments – latest by TL James

 

If your company’s lacking the oomph factor, then changing up your brand identity could be the energy boost you need to be fighting fit. We caught up with Adam Goldberg and Monika Kehrer, Co-Founders of branding agency TRÜF, to find out what it takes to do just this.

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How Zipcar unlocks its creative powers with Brendan Stephens

January 2015, by Karen | Add a comment

 

photo credit: Susan Tran

We love speaking to experts in the MOO community and recently caught up with Brendan Stephens, the Creative Director at Zipcar, the world’s largest car sharing and car club service. He isn’t just any creative director – his work has been recognised by The Webby Awards, The Ad Club’s Hatch Awards and the Society of Publication Designers, to name just a few. Plus, his team is the genius behind Zipcar’s  “I’d Tap That” campaign. We’re impressed.

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