Boston Types

1st May 2014 by Cheryl

As you may know by now, we’re big lovers of typography here at MOO. So when it came to decorating the latest MOO office in Boston with those extra touches to make it an even more special place to work (and visit!), it seemed like a no-brainer to us. So we picked some famous fonts and got to work spicing things up a little…


Our brainstorm sanctuary, Rockwell, is adorned with its namesake; the authoritative slab serif. It’s a room of inspiration, with IdeaPaint walls (so we can draw all over them) and a MOO Values wall, which means we finish meetings with heaps of concepts and epiphanies – all on brand of course!

The words on the wall give us inspiration for what we think is important at MOO:

MOO Rockwell + Baskerville Logo

Walking from Rockwell to Baskerville is a visual experience. The two fonts clash together to form a giant serif-heavy MOO logo. (We’re yet to discover any real words in the jumble!).


A classic serif for our (slightly) more formal, classic conference room; this room holds a large table in the center so we always have enough room for the whole MOO Boston Crew to get together.


Situated next to Baskerville, this room is the cheeriest and brightest of our meeting rooms. Large windows and a color wheel mean there’s no shortage of inspiration here (especially with the characters you can see walking on the streets below! It’s a prime people watching spot). But from the rest of the office it’s the most secluded. This is all you see:

Helvetica Quote

A subtle, but apt, quote from the film “Helvetica” clings to the wall outside the smaller meeting room. It reads, “You can say, “I love you,” in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” It’s hidden in plain sight:

If typography isn’t your deal take a look at our London office’s color-based decorations by Trifle Creative. But if it is, and you loved this article, then feel free to share your favorite type décor with the hashtag #MOOTypeWeek and join in our conversation about all things type!

Comments (4)

  1. Richard:

    If “every detail counts” (text in first photo), why does it say “alway” not “always”?

  2. Jon:

    Hiya Richard – oops and good spot. Unfortunately it appears that we lost a letter… hands up guys, who stole our ‘s’?

  3. Mike makiej:

    I noticed the missing “S” too.
    Maybe Superman took it, because we all know the laundry eats socks. The machines may have moved onto letters. There are also more heroes these days.

  4. victor:

    That was my first thought. Where is the “S”?

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