Behind the scenes at the MOO TV ad

4th April 2014 by leila

There’s no denying that figuring out how to present your business in the right light is a tricky task! There are so many decisions to make – the choices are practically endless. So when it came to creating our own brand new TV ad, you can imagine the hours we spent exploring a range of creative directions… even on the day of the shoot.

If you’ve not seen the ad, you can take a peek here.

Design Director, Anup describes the day of the shoot best: “We wanted the advert to have a low-fi feel to it with a muted colour palette and a dry, almost dull office tone that would contrast epically with the fun, irreverent, wonka-esque mood of MOO. The idea is simple, but creating an advert is no easy ride. This was shot over 16 long hours, with 30 people running around, 10 cups of coffee gulped down, paper flying out of chimneys, paint splatted everywhere and a million teeny tiny tweaks that made sure it was just right.” It sounds like quite a day!

So without further ado, here’s a peek at what went on behind the scenes:

Much to the envy of the rest of the MOO Crew, Simon Cobby – General Manager of MOO for Business – got to go along to the shoot too, adding: “As a creative business it’s not unusual to see people running around our offices doing lots of creative stuff. But on set, the running around and on-the-spot creativity was a real sight to behold. Added to the fact that we had real machines with working parts, real ink, real confetti and real treadmills (yes we needed two!) a whole new level of ‘creativity’ was required – all for our little 30 seconds of film.”

It certainly sounds and looks like the team enjoyed a creative (and caffeine) fueled day. To get another behind the scenes glimpse, stay tuned to the blog or sign up to the MOOsLETTER over the next few weeks!

Comments (4)

  1. niamh:

    Oh, what a warm springy ad. Happy to get my business cards from you lovely folk.

  2. Jo Bernard:

    LOVE you guys! Have been ordering our biz cards from you for past several years now. Also, Wish you could and would do simple packaging, too. We need envelope packs for our patches and would love to have them done on Printfinity and with your expertise. Hmmmm? Keep on rocking’ & rollin’!!! Jo

  3. laura radford:

    what will you guys think of next – I love how you’re going from strength to strength and you’re defo a brand I look upto! Love the music in the behind the scenes vid…it’s just moo-velous!

  4. Josh Cummins:

    What a brilliant ad – if only you were able to let people fowl the quality of your cards through the screen – i’m sure it will be possible soon! Good Luck – We LOVE MOO!

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