Digital watercolours

30th October 2013 by Jon

One of our longest standing designers on the MOO creative team, Jovanna’s been at the heart of much of the beautification inside the MOO HQ office. She’s also come up with a seemingly endless stream of designs for Christmas Cards.

Tools of the trade

Jovanna loves the technological side of her job but at the same time says she also misses the days of getting her hands dirty and really ‘creating’ something. So this Christmas she decided to do just that, and design a selection of digitally enhanced watercolour Christmas cards.

“I really enjoy making things by hand”, says Jovanna “and I wanted to keep that feeling as I created these cards. I’ve had quite a lot of experience with watercolours, so I chose that as my medium. I already had a clear idea what I wanted my cards to look like”.

Detail of watercolours

It started digitally: “I created the original outline layout and design in Adobe Illustrator, this way I could make sure that the fonts, positioning and the details were perfect”. “After that I took it all offline and used a printout and a light box to get the general shape of the letters”.

A selection of colours

Then came the fun part: getting busy with the watercolours. “I hand painted each different colour variant individually with designer’s gouache. I’d forgotten how long this process took, and it surprised me actually. We’re so used to artwork being instant that it’s easy to forget what it’s like when you have to be careful to not make a single mistake. There’s no undo button on a squirrel mix paintbrush”.

Watercolours details

Swapping over again: “I brought it back to the digital world and scanned the images ready for the retouching process. But I didn’t want to lose that authentic hand-painted feel so I only made a few minor corrections to leave a realness and inconsistency that no Photoshop effects or pre-set brushes can imitate”.

Greetings of the Season

Jovanna’s watercolour cards are available as Christmas Cards and also as Luxe Postcards.

Comments (4)

  1. Patricia:

    I might just be being picky, but Greetings “of the Seasons” does not roll off the tongue. I think we usually say “Seasons Greetings”

    The art work is stunning – so please ignore if I a old fashioned.

    Seasons Greeting to you all.


    • Jon:

      Hi Patricia, thanks for getting in touch and we’re really glad to hear you like the artwork! Jovanna will be thrilled. I suppose we just like doing things a little differently, though we are also suckers for a bit of traditional stuff too!

  2. Yu:

    It actually says “Greetings of the Season” which rolls off much more smoothly than “Greetings of the Seasons”

  3. Jeannie:

    As an art educator, I teach my students to wield a paintbrush rather than a mouse, so in my eyes, Jovanna’s approach was Wonderful ~ ! Keep up the FANTASTIC work, Jovanna. May Your Holidays be Blessed ~

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