For our latest set of Business Card designs, which we’ve aptly named Bit and Pieces, there was a fair amount of destruction that had to occur before any creation took place. I’m always interested by the way things work, or why things are the way they are, take, for example, the ever-present mobile phone.
The mystery – a bit like invisible magic – inside products really fascinates me. When I was about to throw away a few broken old mobile phones that had accumulated over the years, it struck me that they are rather beautiful objects. They might be old, broken and battered, but strangely beautiful. And, as we discovered, there is a whole undiscovered world within them. After a few discussions with Rob, we decided that their lives were not yet over.
Over the course of a few months we took apart close to 30 mobile phones, most of which were ancient treasures of colleagues (thanks again for helping us out). Once all were taken apart and cleaned (you would not believe how much dust came out of them), we started laying out every component according to the phone it came from. Each composition shows all the parts, buttons, screens, cameras, bolts and screws of one phone – nothing was added or removed. After numerous lighting tests, different background colours and compositions, we finally arrived at a set of 20 images, which show popular mobile phone designs stretching from true classics of the early 90s to recent smartphones.
The history (where and how the products are made) are as important to me as the future (taking care of them and hopefully recycle them), and we found our own special way to recycle these old phones. You might not be able to send a text or call someone with these phones anymore, but you can get your own set of Bits and Pieces – featuring carefully arranged disassembled phones (if you are lucky you might find “your” phone in the pack of cards). That way they find their way back into pockets and give them a use again!
Of course we could not resist to make a little stop frame animation of making one final giant MOO ink drop.
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