Here’s looking at Euclid

29th October 2012 by Rebeka

The Luxe Project has been busy partnering with renowned designers to offer exclusive Luxe Business Card designs for a full year. And since we believe great design can change the world, 100% of all net proceeds will be donated to the designer’s charity of choice.

We’ve had some fantastic offerings from Michael Osbourne, Dan Rubin, Katie Barcelona, and Sean Adams. And in our fifth installment of The Luxe Project, we introduce Helen Friel. A paper engineer based in London, Helen’s work spans huge a range and reflects a dark sense of humor and her clients include Vogue, Vanity Fair, Time and Harrods.

Here’s looking at Euclid

Inspired by Oliver Byrne’s 1847 version of Euclid’s Elements, these designs are a startlingly modern interpretation. Helen uses her expertise to turn the grandfather of mathematics’ working into beautiful diagrams in three dimensions.

All net proceeds from Helen’s designs will go to Battersea Dogs and Cats Home. “I’ve been a volunteer dog walker since 2011 and have seen first hand the fantastic work they do.” Helen tells us. “They work tirelessly to make kennels as happy as possible for the dogs, including a mind boggling enrichment program. Many dogs currently at Battersea are Bull breeds and Staffies, a breed which has an unfairly bad reputation. Battersea are working passionately to challenge the public’s negative perception of the breed and show people that, with the right owners, Staffies make gentle and affectionate family pets.”

Welcome Helen, we’re so happy to add you to our roster of Luxe Project designers!

Post a comment

we won't publish your email, or spam you

Please keep comments on-topic and be nice to people. We don't like moderating, but inflammatory, or otherwise inappropriate comments will be deleted. Repeat offenders sent to the MOO dungeons.

New to MOO?

We help our customers print things like Business Cards, MiniCards, and Letterheads, making it easy for them to share information about themselves or their business in the real world.

Keep in touch …

Don't miss out on special offers and discounts that we share with our subscribers!

Sign up to the newsletter

We love being social…

Refer friends and earn money

We know that lots of you are great ambassadors for MOO and so we've been thinking of a way to say thank you. Which is why you can now actually earn money off your next order when you refer friends to MOO.

Find out more

Join the MOO Affiliate Program

If you can do us a favour, we'll do one for you in return. Sign up as an affiliate and you could earn up to £5, $8, or €6 for every new customer you send our way.

Sign up now