Design team’s typographic day out

28th October 2011 by Jovanna

The graphic design team was sent to the very first Typographic Conference to be held in London. Three jam packed days of back-to-back talks by the design worlds leading typographers and creatives. It was a fabulous fest of type design, ascenders, brackets and other Ponzi designer-y quirk.

We loved the idea of typefaces being designed for a specific purpose and use, such as; typefaces particularly for swearing and others just for telling lies. What would be the best typeface for passing on your details on a small paper card?

Tom Uglow from Google and You Tube’s Creative lab talked about how computers dominate our lives and reminded us that it was only recently we joined the online communities we now take for granted. He talked about the importance of good type design online and how the trend amongst type designers has shifted to focus on screen resolution and internet compatibility. BBC World showed their new web font family Nassim, which has been designed for reporting news in 27 languages, including special character sets for Urdu, Persian and Arabic. We also liked to see a familiar face, Ubuntu, an open-source font from DaltonMaag that we already use for MOO Designs Business Cards.

We left the conference feeling very inspired, slightly overwhelmed by all the information, but in general just happy to have spent three days looking at letterforms. Expect loads more typographic Business Cards from the design team! Hopefully we will also be able to design our own typeface exclusively for MOO customers. Fingers crossed.

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