A message to all MOO customers

11th August 2011 by Lisa

We’re an open and honest bunch at MOO and therefore wanted to give you some background on a recent news story which referenced MOO. You may have heard via Twitter or elsewhere on the web that MOO, along with several other internet companies, has been mentioned in a class-action complaint connected with internet privacy. To be specific, the complaint concerns KISSmetrics – a technology used to learn more about how users interact with a website, like moo.com.

We found out about our inclusion in the complaint via an article on WIRED.com – and as yet, have not been contacted by the legal team making the accusations. We were just as shocked about our inclusion in this case as many of the other companies mentioned in the complaint.

As soon as we learned about the complaint and its nature, as a precautionary measure, we removed KISSmetrics from moo.com. We endeavour to treat our customers with the utmost respect and would never knowingly violate their privacy. We take privacy very seriously at MOO, and want to take this opportunity to let you know that we’ve done all we can to make moo.com a safe place for you. We’ll be sure to keep you all updated via the blog, but in the meantime, should you have questions for our team please let us know here or through our contact form.

Comments (2)

  1. Laura:

    If you’re gathering metrics on what the customer does on *your* site, its really mutual information and not a violation of their privacy IMO. When I visit a site I know they’re looking at every page I hit and how long I’m there etc. Anyone who thinks otherwise is deluded. You’re not diving into customers’ computers and reading their info or stalking them on other company’s sites are you? Then I don’t see it as a violation of privacy. :)

  2. Kathy:

    Ummmm….Laura……tracking site visits is not the issue here.
    What kissmetrics has been acused of, is using Flash LSO to in effect, create
    “undeletable, permanent” cookies, on each user who visited the websites
    listed in the suit. This would specifically go against an average users wishes to
    delete cookie information held on their computer, in effect, making the cookie
    permanent and undeletable, against the users wishes, without notifying users of
    this fact. Couple this with the fact that the suit alleges “respawning” and tracking
    of ALL internet activity, and it’s a pretty big deal. In addition, a similar suit was
    settled for 2.4 million….so there is precedent here.

Post a comment

we won't publish your email, or spam you

Please keep comments on-topic and be nice to people. We don't like moderating, but inflammatory, or otherwise inappropriate comments will be deleted. Repeat offenders sent to the MOO dungeons.

New to MOO?

We help our customers print things like Business Cards, MiniCards, and Letterheads, making it easy for them to share information about themselves or their business in the real world.

Keep in touch …

Don't miss out on special offers and discounts that we share with our subscribers!

Sign up to the newsletter

We love being social…

Refer friends and earn money

We know that lots of you are great ambassadors for MOO and so we've been thinking of a way to say thank you. Which is why you can now actually earn money off your next order when you refer friends to MOO.

Find out more

Join the MOO Affiliate Program

If you can do us a favour, we'll do one for you in return. Sign up as an affiliate and you could earn up to £5, $8, or €6 for every new customer you send our way.

Sign up now