We’re an open and honest bunch at MOO and therefore wanted to give you some background on a recent news story which referenced MOO. You may have heard via Twitter or elsewhere on the web that MOO, along with several other internet companies, has been mentioned in a class-action complaint connected with internet privacy. To be specific, the complaint concerns KISSmetrics – a technology used to learn more about how users interact with a website, like moo.com.
We found out about our inclusion in the complaint via an article on WIRED.com – and as yet, have not been contacted by the legal team making the accusations. We were just as shocked about our inclusion in this case as many of the other companies mentioned in the complaint.
As soon as we learned about the complaint and its nature, as a precautionary measure, we removed KISSmetrics from moo.com. We endeavour to treat our customers with the utmost respect and would never knowingly violate their privacy. We take privacy very seriously at MOO, and want to take this opportunity to let you know that we’ve done all we can to make moo.com a safe place for you. We’ll be sure to keep you all updated via the blog, but in the meantime, should you have questions for our team please let us know here or through our contact form.
If you’re gathering metrics on what the customer does on *your* site, its really mutual information and not a violation of their privacy IMO. When I visit a site I know they’re looking at every page I hit and how long I’m there etc. Anyone who thinks otherwise is deluded. You’re not diving into customers’ computers and reading their info or stalking them on other company’s sites are you? Then I don’t see it as a violation of privacy.
Ummmm….Laura……tracking site visits is not the issue here.
What kissmetrics has been acused of, is using Flash LSO to in effect, create
“undeletable, permanent” cookies, on each user who visited the websites
listed in the suit. This would specifically go against an average users wishes to
delete cookie information held on their computer, in effect, making the cookie
permanent and undeletable, against the users wishes, without notifying users of
this fact. Couple this with the fact that the suit alleges “respawning” and tracking
of ALL internet activity, and it’s a pretty big deal. In addition, a similar suit was
settled for 2.4 million….so there is precedent here.
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