The MOO Blog

A Business Card Breakthrough!

1st April 2011 by Simon G

It’s luckily not very often we have to share bad news on the blog. However, we felt we should let you all know that there was a break in at MOO HQ this week. Your orders are safe and no damage was done to our printing and packing equipment. It seems the people responsible knew exactly what they were looking for: our new product and technology – currently in development, and due to launch later this year.

Early this morning one of our customer service agents received an anonymous email containing a video which shows three people entering the MOO office, discovering and taking items from our research labs. These individuals are now attempting to blackmail MOO before our scheduled product release. So, in order to beat the blackmailers to it we’re announcing the product today and sharing their video footage with you.

Introducing: MOO-D Cards and MOO-D Ink

Following months of research and development, using a combination of thermochromatic chemistry and our own Printfinity technology, MOO are happy to announce MOO-D Ink and MOO-D Cards.

MOO-D Cards

So, how does it work?

Available in the four CMYK colours – Cyan, Magenta, Yellow and Black – MOO-D ElectroInk works just like the ink we use to print your existing cards with one additional benefit – mood detection technology!

Through a complex chemical process, we’ve been able to trap liquid thermochromatic crystals in the MOO-D Ink to provide your cards with mood detection functionality. The crystal-infused ink, similar to the crystals found in mood rings, is responsive to the emotions or feelings of the person holding the card.

When meeting new people for the first time it can sometimes be tricky to know what makes them ‘tick. As a designer you’ll now be able to tell if a client is ‘warm’ to your idea. When networking you’ll quickly be able to see if your new contact is going to be a dream or a nightmare to work with. The ways you can use MOO-D technology to help you get the edge in your industry are endless!

As we hadn’t planned on announcing this product until later this year, we don’t have packaging or fully tested products to offer you just yet. However, thanks to the intruders sharing their video with us, we’re actually able to show you MOO-D Ink in action:

Read comments (858)

  1. Sera:

    Oh my god that’s such a good idea – how did you come up with that? Seriously I’d love to know when clients “warm up to my idea”… wait a minute… hold on… what now? Oh right. That’s what day it is…

  2. Lynette Horner:

    Wow it’ts amazing!! Don’t have time to write much I have spaghetti to harvest!!

  3. michelle:

    April fool!! Haha, almost had me going there! :P Good one Moo.

  4. Sophie:

    Lol! Excellent! Brilliant start to this particular Friday ;)

  5. Harpal:

    Intruders look really dumb or Is it a April fool joke?

  6. Caroline Gormley:

    hi there,
    this is a brill idea but this is also april fools day …….lol, so is it a joke or is it really real?…..:)

  7. john Armstrong-Millar:

    Nice try guys.. But look at the date..

  8. Nedzad Muslimovic:

    In Germany we say: April April … ;-)

  9. Corinne Fudge:

    Hahahaha – good one, Moo!

  10. Richard Barratt:

    Ha ha! LMAO Dudes! That’s hilarious! Happy AF Day! :D

  11. Mike Wilby:

    Kings of the marketing, respect !!

  12. Janette:

    I smell april fools on the burglary perhaps? if not sorry!

  13. Andrew:

    Nice one :) That’s the trouble with leading edge technology, everyone wants to steal it. Happy April everyone!

  14. Anthony Lester:

    Nice idea – Happy April Fools

  15. Wes:

    LOL… you almost got me… At first I was like “wooow that’s awesome, is that for real?”… and then I went “wait, what day is it today? aawww crap”.

    Nicely done though! Cheers!

  16. colin:

    Happy April fools Moo

  17. Yannis Larios:

    Nice try for April fool’s day pals! Best wishes! :-)

  18. Ian:

    Happy April fool to you too!

  19. maria harding:

    haha! great April fool moo!
    Pretty clever new product too. Love your work : )

  20. Stewart Clarke:

    Hi Guys, that looks amazing!!! when is it available for us to purchase? more details please :-)

  21. Brian Costelloe:

    I’m calling April Fools.

  22. Simon Palmer:

    Good one! Now get back to work on those lenticular inks we’re all dreaming of…

  23. Sixes and Sevens:

    “Some weird science” ha ha. Love it, cards look amazing, can’t wait to try them.

  24. Stewart Clarke:

    Errr… April Fools :-)

  25. Reesa:

    Hilarious!!! I love April Fools Day! :)

  26. Rachel Spivey:

    Ha! Happy April fools day to all at Moo!

  27. Coco:

    And today’s date is……….. ;-)

  28. MereEve:

    What an april’s fool! Un beau poisson d’avril, comme on dit en France ! Bravo !

  29. Jordan:

    april fools :-)

  30. Kieran:

    Those robbers are no fools.

  31. Liam:

    So unfortunate that it happened today of all days…

    Hmmm.

  32. Leanne:

    April Fool????

  33. Julia Gooding:

    This made me chuckle into my tea this morning – ‘clever bastards’ indeed. Love my minimoos by the way.

  34. emiliano:

    Oooooooooooooooooh big big big ideas!!!!!!

  35. the barefoot accountant:

    ha ha ha, I’m no “fool”. Made me laugh though…

  36. Aaron Whitty:

    This is amazing!! I am definitely ordering business cards with this technology! Nice job! Although I can’t work out whether this really is an act of criminals or a brilliant marketing ploy! Who cares! MOO-D cards are genius!

  37. Melanie:

    You almost had me foooooled! Happy April Fools day!

  38. ROman:

    Ha ha very good one for today :)

  39. Laura:

    Is there a prize for being the 1st one to spot the A**** F*** ? :p
    Well played moo well played :)

  40. John Ball:

    Great April fool guys…..super product as well….lol

  41. Andrew:

    Oh, if only… :)

  42. Leese:

    B*stards! But still, cool tech – well done you guys :D

  43. pauline:

    Heh, happy April 1st, you lot!

  44. Dave Stewart:

    It looks amazing! I can’t wait to order my first 100,000 cards. Damn those March 31st robbers!

  45. Aaron Whitty:

    It’s April fool isn’t it. Well I hope the product is real anyway! :(

  46. Lydia:

    Hmm… Interesting you’re releasing this on April 1st ;)

Post a comment

  • we won't publish your email, or spam you

Please keep comments on-topic and be nice to people. We don't like moderating, but inflammatory, or otherwise inappropriate comments will be deleted. Repeat offenders sent to the MOO dungeons.

New to MOO?

We help our customers print things like Business Cards, MiniCards, and Letterheads, making it easy for them to share information about themselves or their business in the real world.

Keep in touch …

Don't miss out on special offers and discounts that we share with our subscribers!

Sign up to the newsletter

Follow us on Twitter

Subscribe to the feed

MOO Products on Flickr

  • Moo greeting cards
  • Moo greeting cards and envelopes
  • postcards
  • Stickers

View more on Flickr

Refer friends and earn money

We know that lots of you are great ambassadors for MOO and so we've been thinking of a way to say thank you. Which is why you can now actually earn money off your next order when you refer friends to MOO.

Find out more

Join the MOO Affiliate Program

If you can do us a favour, we'll do one for you in return. Sign up as an affiliate and you could earn up to £5, $8, or €6 for every new customer you send our way.

Sign up now
  Oh hi, nice to see you! Fonts Terms & conditions Privacy policy © MOO Inc., 985 Waterman Avenue, East Providence, RI 02914, USA - Registered in the United States of America.