It’s luckily not very often we have to share bad news on the blog. However, we felt we should let you all know that there was a break in at MOO HQ this week. Your orders are safe and no damage was done to our printing and packing equipment. It seems the people responsible knew exactly what they were looking for: our new product and technology – currently in development, and due to launch later this year.
Early this morning one of our customer service agents received an anonymous email containing a video which shows three people entering the MOO office, discovering and taking items from our research labs. These individuals are now attempting to blackmail MOO before our scheduled product release. So, in order to beat the blackmailers to it we’re announcing the product today and sharing their video footage with you.
Following months of research and development, using a combination of thermochromatic chemistry and our own Printfinity technology, MOO are happy to announce MOO-D Ink and MOO-D Cards.
Available in the four CMYK colours – Cyan, Magenta, Yellow and Black – MOO-D ElectroInk works just like the ink we use to print your existing cards with one additional benefit – mood detection technology!
Through a complex chemical process, we’ve been able to trap liquid thermochromatic crystals in the MOO-D Ink to provide your cards with mood detection functionality. The crystal-infused ink, similar to the crystals found in mood rings, is responsive to the emotions or feelings of the person holding the card.
When meeting new people for the first time it can sometimes be tricky to know what makes them ‘tick. As a designer you’ll now be able to tell if a client is ‘warm’ to your idea. When networking you’ll quickly be able to see if your new contact is going to be a dream or a nightmare to work with. The ways you can use MOO-D technology to help you get the edge in your industry are endless!
As we hadn’t planned on announcing this product until later this year, we don’t have packaging or fully tested products to offer you just yet. However, thanks to the intruders sharing their video with us, we’re actually able to show you MOO-D Ink in action:
I was MOOved to tears to hear of your problems, but but my mooD improved considerably when I saw this amazing new product. Alas I have already have placed a huge MOO order (I bought at least one of everything from your stand at Focus) so I will have to wait until April 1st next year to buy them
If I’m the first one to order, can I have chocolate sauce drizzled all over my order? Yum yum. Sounds like a delicious idea. Keep up the hard work. I think the idea is fantastic – I’m trying to place an order as we speak.
Happy April’s Fool !
You are the best!!!!
Congratulations for the innovation!!!
Dialling in from Time Zone GMT+10 which means we have been awake for some time already.
If it is true: very nice!
But i guess it is April Fools today, isn’t it?
When will this be available? Prices?
Nice April Fool’s joke, even nicer marketing stunt – well done!
Great News ! When can we buy them , April 1st 2012 ?
Nicely done April Fool guys. You had me there… Just for a minute.
Nice viral marketing! “Clever bastards!” XD
hmmm… What date is today ? …
Hmm, looks like viral advertising to me!!!
Very good – almost as good as 3D radio
Happy April Fool’s Day to you too!
Shall I change my name to Lipra Loof!!!!!!
ha ha ha … was april fooled by this for a coupla minutes… wouldn’t a moo service with thermostatic inks be amazing! I’ll daydream about it!
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