A Business Card Breakthrough!

1st April 2011 by Simon G

It’s luckily not very often we have to share bad news on the blog. However, we felt we should let you all know that there was a break in at MOO HQ this week. Your orders are safe and no damage was done to our printing and packing equipment. It seems the people responsible knew exactly what they were looking for: our new product and technology – currently in development, and due to launch later this year.

Early this morning one of our customer service agents received an anonymous email containing a video which shows three people entering the MOO office, discovering and taking items from our research labs. These individuals are now attempting to blackmail MOO before our scheduled product release. So, in order to beat the blackmailers to it we’re announcing the product today and sharing their video footage with you.

Introducing: MOO-D Cards and MOO-D Ink

Following months of research and development, using a combination of thermochromatic chemistry and our own Printfinity technology, MOO are happy to announce MOO-D Ink and MOO-D Cards.

MOO-D Cards

So, how does it work?

Available in the four CMYK colours – Cyan, Magenta, Yellow and Black – MOO-D ElectroInk works just like the ink we use to print your existing cards with one additional benefit – mood detection technology!

Through a complex chemical process, we’ve been able to trap liquid thermochromatic crystals in the MOO-D Ink to provide your cards with mood detection functionality. The crystal-infused ink, similar to the crystals found in mood rings, is responsive to the emotions or feelings of the person holding the card.

When meeting new people for the first time it can sometimes be tricky to know what makes them ‘tick. As a designer you’ll now be able to tell if a client is ‘warm’ to your idea. When networking you’ll quickly be able to see if your new contact is going to be a dream or a nightmare to work with. The ways you can use MOO-D technology to help you get the edge in your industry are endless!

As we hadn’t planned on announcing this product until later this year, we don’t have packaging or fully tested products to offer you just yet. However, thanks to the intruders sharing their video with us, we’re actually able to show you MOO-D Ink in action:

Comments (858)

  1. Katherine T Owen:

    I have to admit to feeling quite concerned, till I noticed the date. Phew. :-) Wonderful stuff. Katherine

  2. mia:

    I cannot believe how far down I got this article before realising what you guys were up to. Nice one, Moo! You get me every year :)

  3. James Bailey:

    April fools!

  4. Christian Skelton:

    Took me over half your post to release today’s date…

  5. Benn:

    Nice april fools!

  6. Dave Hoogeveen:

    couldn’t believe until i saw it for myself. Thank you for your samples!


  7. Duncan:

    I was MOOved to tears to hear of your problems, but but my mooD improved considerably when I saw this amazing new product. Alas I have already have placed a huge MOO order (I bought at least one of everything from your stand at Focus) so I will have to wait until April 1st next year to buy them ;)

  8. Lesley:

    Nice try guys! Totally cool product – can’t wait to see that for real.

  9. omar:

    If I’m the first one to order, can I have chocolate sauce drizzled all over my order? Yum yum. Sounds like a delicious idea. Keep up the hard work. I think the idea is fantastic – I’m trying to place an order as we speak.


  10. Sim:

    Happy April’s Fool !

  11. pete:

    Happy april fools day to you too!!

  12. JB:

    You are the best!!!!

    Congratulations for the innovation!!!

  13. Caro:

    Good, no, GREAT marketing!

  14. Laurianne:

    how do we buy these?

  15. Jacinta:

    Dialling in from Time Zone GMT+10 which means we have been awake for some time already. :)

  16. Hannie:

    If it is true: very nice!
    But i guess it is April Fools today, isn’t it?

  17. Mark Lea:

    You had me there for a while. Nice April Fools guys ;)

  18. Oliver Mercado:

    When will this be available? Prices?

  19. Paul Oakley:

    Nice April Fool’s joke, even nicer marketing stunt – well done!

  20. Oliver Mercado:

    Ha….April Fool’s.

  21. Jen:

    Brilliant product and brilliant marketing! I only wish I could say that I saw straight through it …

  22. Derek Smith:

    Moo are always at the forefront of innovation and fun.

  23. yasmine:

    I bet you guys had a lot of fun making this video! ;o)
    But with a 7-year old son who thinks todays the BEST day of the year, I’m not falling for it… (but if you guys ever manage to procuce cards like this, I’ll be the first in line!)

  24. Fiona Lumsdaine:

    Happy April Fools’ Day right back at you!

  25. April:

    Great News ! When can we buy them , April 1st 2012 ?

    Cheers !

  26. yasmine:

    procuce = produce

  27. rob sambrook photography:

    This is SO an April Fool! 10/10 for effort and originality! Moo, you never let us down!
    Wendy x

  28. Chris Jelley:

    Nicely done April Fool guys. You had me there… Just for a minute. ;)

  29. James:

    Hmmm, seems pretty cool, but i can’t decide if this is an April Fools with camera trickery or the real deal?!

  30. Adam:

    Nice viral marketing! “Clever bastards!” XD

  31. Rima:

    Wow, is this video for real? I want those cards!

  32. Paul:

    April fool! Nice one

  33. Dee:

    April fools?!

  34. Weirdo:

    Hmmm… April 1st. Could someone remind me what’s this day all about ? :) Nice one anyway.

  35. Chris Ingham:

    April fool

  36. Alexis Thompson:

    I hope you had as much fun making this as I did watching it, Moo rocks! Obviously I’ll be ordering the Moo-d cards but I might wait until April 2nd.

  37. Emilia Flockhart:

    Excellent guys! Happy April Fools!

  38. Finn:

    hmmm… What date is today ? …

  39. Lynette:

    Fantastic publicity stunt! LOVE your idea and can’t wait to hear more!

  40. Clawfire:

    Wouaaaah doucle rainbow #troll

    Btw this new card concept is awesome :)

  41. Ben Giles:

    Nice – look forward to the “Mood Cards”

    Does that make me a Mool?..

  42. Simon:

    Nice joke.

    Awesome concept though.

  43. ecobore:

    Hmm, looks like viral advertising to me!!!

  44. gareth:

    Very good – almost as good as 3D radio

  45. Roelien:

    Happy April Fool’s Day to you too!

  46. Gillian:

    Shall I change my name to Lipra Loof!!!!!!

  47. Crystal:

    ha ha ha … was april fooled by this for a coupla minutes… wouldn’t a moo service with thermostatic inks be amazing! I’ll daydream about it!

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