It’s luckily not very often we have to share bad news on the blog. However, we felt we should let you all know that there was a break in at MOO HQ this week. Your orders are safe and no damage was done to our printing and packing equipment. It seems the people responsible knew exactly what they were looking for: our new product and technology – currently in development, and due to launch later this year.
Early this morning one of our customer service agents received an anonymous email containing a video which shows three people entering the MOO office, discovering and taking items from our research labs. These individuals are now attempting to blackmail MOO before our scheduled product release. So, in order to beat the blackmailers to it we’re announcing the product today and sharing their video footage with you.
Following months of research and development, using a combination of thermochromatic chemistry and our own Printfinity technology, MOO are happy to announce MOO-D Ink and MOO-D Cards.
Available in the four CMYK colours – Cyan, Magenta, Yellow and Black – MOO-D ElectroInk works just like the ink we use to print your existing cards with one additional benefit – mood detection technology!
Through a complex chemical process, we’ve been able to trap liquid thermochromatic crystals in the MOO-D Ink to provide your cards with mood detection functionality. The crystal-infused ink, similar to the crystals found in mood rings, is responsive to the emotions or feelings of the person holding the card.
When meeting new people for the first time it can sometimes be tricky to know what makes them ‘tick. As a designer you’ll now be able to tell if a client is ‘warm’ to your idea. When networking you’ll quickly be able to see if your new contact is going to be a dream or a nightmare to work with. The ways you can use MOO-D technology to help you get the edge in your industry are endless!
As we hadn’t planned on announcing this product until later this year, we don’t have packaging or fully tested products to offer you just yet. However, thanks to the intruders sharing their video with us, we’re actually able to show you MOO-D Ink in action:
Isn’t it interesting how many new products are announced on the first day of April? Someone should do a study on that.
I sooooooo wish that Moo-D ink existed!!
Thank god there isn’t actually a gang of corporate spies (led by a sinister Canadian mastermind) roaming the streets of London! Good one guys!
wow! Want it! You are soooooo clever……………….
Looks a little too well shot to be real, and why would thieves in this day and age not use gloves, and talk so much while the camera is rolling. I’ll chalk this one up to a good April Fools by Moo.
We have been Moo’d
But i secretly hope its real…
Seems like it’s a pretty good April Fool’s joke but it’s kind of a bummer that it’s not an actual product – I got excited for a second and then I realized that it was April 1st…
The “Blackmail” angle was a little over the top but still, well done guys. Happy April Fool’s Day!
Thermochromic ink is real, that’s been around for years! I used to work with paper technology and have a business card that uses it – so this could well be a real product that Moo are introducing.
I really hope this isn’t an April Fool’s joke. Those look really cool.
if this is a joke i will kill somebody…
Great marketing management! I wish I could think of something like this!
I suppose I better order some cards. Might help me thinking….
so … was the moderator holding all the one’s that gave away the prank until some set time?
A great way to celebrate April 1st! Thanks for the fun! Just another reason I LOVE MOO!
I was born on april 1st, and I fell for it until the penny dropped late last night! Fantastic.
I was excited then I read all the comments… Then I realized it wasn’t coming out at all and that it was all made up…. But I believe it will be out someday and I am going to put this comment on the front of my mood card . Bitchezzzz
please please please make mini moo-d cards cos these look awesome
Amazing hahaha. I wish this really did exist! Work on it MOO
wow! that’s an awesome breakthrough.
Wow, I’m impressed guys! Who is the mad professor who did crazy science? I think this year was the best one.
I am astonished that you censored my comment – the 10th person to see it right at the start – now I am seriously upset with you guys for not publishing my comment – why not?
Of all the amusing people and great marketeers online, I’m awestruck at your censorship – freedom of speech quite important, no way to treat a loyal customer, etc etc
Excellent publicity these burglars can drum up ain’t it?
Very good, very well done, I doff my cap to you.
If you make them I’ll buy them
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