It’s luckily not very often we have to share bad news on the blog. However, we felt we should let you all know that there was a break in at MOO HQ this week. Your orders are safe and no damage was done to our printing and packing equipment. It seems the people responsible knew exactly what they were looking for: our new product and technology – currently in development, and due to launch later this year.
Early this morning one of our customer service agents received an anonymous email containing a video which shows three people entering the MOO office, discovering and taking items from our research labs. These individuals are now attempting to blackmail MOO before our scheduled product release. So, in order to beat the blackmailers to it we’re announcing the product today and sharing their video footage with you.
Following months of research and development, using a combination of thermochromatic chemistry and our own Printfinity technology, MOO are happy to announce MOO-D Ink and MOO-D Cards.
Available in the four CMYK colours – Cyan, Magenta, Yellow and Black – MOO-D ElectroInk works just like the ink we use to print your existing cards with one additional benefit – mood detection technology!
Through a complex chemical process, we’ve been able to trap liquid thermochromatic crystals in the MOO-D Ink to provide your cards with mood detection functionality. The crystal-infused ink, similar to the crystals found in mood rings, is responsive to the emotions or feelings of the person holding the card.
When meeting new people for the first time it can sometimes be tricky to know what makes them ‘tick. As a designer you’ll now be able to tell if a client is ‘warm’ to your idea. When networking you’ll quickly be able to see if your new contact is going to be a dream or a nightmare to work with. The ways you can use MOO-D technology to help you get the edge in your industry are endless!
As we hadn’t planned on announcing this product until later this year, we don’t have packaging or fully tested products to offer you just yet. However, thanks to the intruders sharing their video with us, we’re actually able to show you MOO-D Ink in action:
Great april fools day joke – love it!!
Something isn’t right but I can’t put my finger on it.
Say my name.
Very good. Up there with spaghetti trees and gorillas with iPads
Sweet. Just like Hypercolor TShirts that used to be so popular. When can I put in my order? I’ve gotta be the first kid on my block with these rad new cards. Taking orders from 2nd April I hope!
Nice April fool – loved the idea, seems exactly like one of these new products you see around these days. Almost took it for real.
Damn, totally fell for it. Until I remembered the date. XD;
I hope those cards were true!
Happy April Fool’s day to you as well guys!
I’m no April Fool…! Nice try though )
(and for goodness’ sake, start working on these Moo-D cards now… I want, I want, I want!
This video looks way to fake.
Love the product however.
Hmmmm. I smell a marketing campaign. A very good one at that…
Hehe, April April
Happy Aprils’s fool day everyone… ; )
Very good Moo Happy April Fools! x
Breakthrough stuff indeed and congratulations on a fantastic and exciting new product with huge potential. We’re bracing ourselves for the onslaught – today specifically – of all this newly discovered technology. We live in exciting times indeed.
On an unrelated note, I mentioned your various Moo products – cards, stickers… but sadly not MOO-D Ink – to all of our final year students, studying at the Art College in Belfast, yesterday. Hopefully they send a few orders your way.
brilliant. And to catch the culprits in action is genius. Thank you for taking the time to cheer me up.
What’s the date today???
Couldn’t you come up with something better than that? You’ve only had a year since the last April Fool’s day to think something up…
Broken in by a marketing agency lol. Looks good though x
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