It’s all in the (marketing) mix

13th July 2010 by Simon G

With more and more small businesses turning to the internet for new and innovative ways to market their products and services, we were pleasantly surprised to read in this week’s Marketing Week that many small to medium-sized businesses (SMEs) are increasingly investing in offline promotion.


Whether these offline channels are PR or Conferences and Exhibitions, the savvy small business is stretching their purse strings a little further to cover every aspect of the marketing mix.

Web advertising (covering everything from pay-per-click through to banner ads) is still the top channel used by SMEs. According to the Marketing Week report: outbound email, direct mail, conferences and directories complete the top five marketing channels list.

Top five channels used by SMEs over the past 12 months:

Source: SME Voice B2 Group, May 2010

For those of you that know MOO, you’ll know that we’re big fans of trade shows, conferences and exhibitions – in no small part because they’re they perfect place to hand out your business cards!

And judging by the results of the report, it looks like nearly 30% of SMEs are fans of conferences and exhibitions too. The figures in the report also show that 15% of SMEs are planning to invest even more of their hard earned company cash in this offline marketing channel. How about you?

Mixing it up

Where are you promoting your business? Which channels are important in your marketing mix?
Perhaps it’s trade shows and events or outbound email? Maybe it’s PPC or direct mail? Feel free to share your favourite marketing channels in the comments below, and help other SMEs with your advice…

Comments (1)

  1. Julianne:

    I tend to promote my freelance illustration business by sending out promotional postcards to potential clients and handing out business cards at exhibitions and other networking events. =)

    As I am only beginning my freelance career, I do not yet know how effective this strategy is, but I hope it will be successful.

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