Help: what should we call MOO paper?

11th May 2010 by Denise

We’re having a bit of a… remix behind the scenes at MOO, as you might’ve noticed. We’ll be showing you more exciting things in due time, but for now, we could use your help.

At the moment, MOO Business Cards are available in two different paper stocks. There’s ‘MOO Classic’ and ‘MOO Green’.

Now, ‘MOO Green’ as a name is fine. It’s 100% recycled, produced using wind-power, and very high quality paper. ‘MOO Green’ kind of sums that up….

But ‘MOO Classic’? Well, that’s where the problem lies. It’s called Classic, because it’s the same stock we used for our MiniCards – for us, it sort of is a classic.

But ‘Classic’ implies… a textured stock perhaps, something a little more old fashioned. Maybe you’d think it was an off white – rather than the bright white it is, maybe you’d think it wouldn’t print photos so well…

There’s also the fact that our standard, ‘Classic’ paper is thicker than the standard used by many other printing companies. We just have ‘premium paper’ – we don’t really like the bendy stuff that gets all messed up before you’ve even handed it over.

So, help!

We need a new name for our ‘Classic’ paper. Something that describes the feel, and the quality.
(If you need more details, its 16pt/350gsm, matte laminated, sustainably sourced and Elemental Chlorine Free.)

Answers in the comments – and the best one wins a box of Classic (grr) Business Cards or MiniCards.


We’ve all been blown away by your comments and suggestions here on the MOO Blog, Twitter and Facebook. Thank you for your weird, wonderful and down right creative ideas!

The team here at MOO will be reading your paper name ideas over the weekend and the winner will be announced on Monday 17th May. Keep your eyes peeled…

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