Hera Marashian, Associate director of career services at Pratt Institute, advise students every day on how to find work. She thinks Business Cards are essential, and so do we! She gave us a few tips that could help students at their soon approaching End of year shows:
Hand them to people when you meet them for the first time or anytime. People remember your name better if they see it. Giving out your Business Card is the perfect opportunity to ask for a card, making them a perfect vehicle for a card exchange.
Apart from helping you remember their name, you can make notes directly on the collected cards so you can later reference conversations and transfer key information to a database.
Include one in everything you send out‚ cover letters, invoices, FYI’s, article tear sheets. Bring them wherever you go. Put a few in your wallet or a card holder; make sure they are kept clean as they are your first impression. Networking is the most effective marketing tool ‚ your business card is your networking companion. You never know who you’re going to meet and what they’re going to need.”
Is your End of Year show soon? Let us know and list it in comments!
What a great reminder! I’ll be ordering my business cards tomorrow. I am graduating from the College for Creative Studies in Detroit, MI this semester and definitely know the importance of leaving something out for people to grab. How else would they ever be able to contact you? Even if they simply end up following your blog or Twitter account, that is one more person you have reached out to.
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