It’s a bank holiday here in the UK this weekend, which usually means two things: 1) rain and 2) DIY. Thousands will head to home-decorating superstores around the country to return with pots full of paint and buckets full of enthusiasm.
Come the end of the weekend however, the sun usually dries up all the puddles, shedding a bright light into homes and onto all the wonky wallpaper and missed bits of ceiling paint. As folks head back to work, reality bites. There’s no time to finish everything… And how do you actually *do* it anyway?
It’s at this stage everyone – not just those in the UK – reaches for the business card of a Man or Woman Who Can.
We’re not sure who wrote the rule-book that says business cards for builders, painters, decorators and all-round home improvers, have to be so terrible, but there surely is one. For an industry that gets more bad press than most it’s perhaps never been more important to create a good first impression.
The ‘devil is in the detail’ as they say. Hand over a cheap and shabby looking card – what kind of service are you offering? If your card is thin, curling up a bit at the edges, what kind of materials are you using to fix a customer’s cupboard or hold up their shelves? If your cards look cheap and disposable, they’ll probably be disposed of.
But help is at hand, and you’ll be glad to know it’s actually DIY – off the shelf, so to speak. We’ve already taken care of the materials, choose from thick crisp, matt laminate card, smooth to the touch, or 100% recycled, and recyclable stock.
Grab a Ready Made pack, choose a template for the reverse and add your own details. It’s as easy as that. Already have a logo? You can add that to the reverse too. No logo? No problem, with the image on the front there’s no real need for an image on the back too. Keep it simple, clean, straight and stylish. (Just like your work).
Oh! And another thing British people like while they’re getting on with the DIY is a nice cup of tea. So we made a pack to celebrate that too. Probably not the ideal business card for Handy Men and Women, although we’ve started using them in the office as a very unsubtle hint.
Sometimes, you really do have to ask.
Have a great weekend everyone!
(UK-ers, please remember the office will be closed on Monday.).
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