Comments on: Making events & trade shows work for you

By: anne vinsel

anne vinsel — Fri, 27 Nov 2009 13:43:05 +0000

i’m thinking about how i could use either the business cards or the postcards in graduate medical education (intern through fellow). not sure yet, but it’s coming. when the residents see a project i’m working on for kids with cancer, they go gaga. they have these white coats w/pockets and can sneak a little learning/boards review while they work, but they can’t use a book, and they’re very visual. culturally speaking, they hate text and love photos w/good production values. i’ll probably start w/surgery. big market out there…..

By: Denise

Denise — Fri, 27 Nov 2009 13:28:36 +0000

Hi Joe, at the moment the book isn’t for sale. We’re going to make a couple of revisions (and maybe add some more things) and are hoping to make it available soon.

By: joefairs

joefairs — Fri, 27 Nov 2009 13:10:55 +0000

Where is this Blurb book you guys. I take it you have ticked the box to say others could buy a copy. I’d be interested to see it!

Joe Fairs. *(UK)

By: Gianfranco Chicco

Gianfranco Chicco — Thu, 05 Nov 2009 08:43:44 +0000

ice and clear post, it’s good to learn from your experience. Another important issue is the people that manage your booth. Many companies tend to send some of their employees there as punishment (long waiting hours, cold spaces, etc). The people that manage your booth are as important -or even more- than the physical space you create and they are a key success factor for a great visitor experience. Some characteristics these people should have? They should enjoy engaging & networking with people (“connectors”), be knowledgeable on your product and services (“mavens”) and be good sales people… at least have the right dose of commercial proposition (if I wanted to complete the Gladwell trilogy I should write “salesmen” :-)

Bored people at a booth put you off from visiting…