There’s more to packaging than meets the eye. A its most basic level it simply has to protect its precious cargo, but with a bit of thought – and not much expense – your packaging can work much harder for both you, and your customers.
Without much work your packaging could:
• make a statement about you and the way you work
• have a second life – saved and re-used as storage
• promote your store and your work – which could mean more sales
and best of all
• create a sense of excitement and anticipation on arrival. (Which could also mean more sales!)
Who doesn’t want their customer to be overjoyed at receiving something they’ve made? You’ve put a lot of work into …Continue reading this article…
It probably wont come as a huge shock when I say we’re big foodies at MOO. At the most basic level, we like a nice pie, and if it’s at all possible, we love following that with a lovely slice of cake. We’ve even been known to have ‘specialist’ food days, like the first day of localisation, in 2008, or the meatfest of Wednesday 13th May 2009, which was in celebration of our recent USA launch.
Unsurprisingly, our eyes are finely food-tuned now – we can spot food related MiniCards at 50 paces. So when we saw lots of great cards being made by a company called Foodbuzz, you can imagine we …Continue reading this article…
“Finals!” “Portfolio reviews!” “End of Year Shows!” “Jobs!” “The World!”
If this is a snippet of what is going through your mind at the moment, we can sympathise. It wasn’t that long ago that we were busy, eager, just a little nervous, and heading for graduation ourselves.
For design, art and photography students, now is the time to pull a whole year’s work into one exhibition; impressing tutors, fellow students – and more importantly, VIPs that might have jobs (and a pay cheque) up their sleeves.
So how do you make the most out of your end of year show? What materials do you need to help make a good impression?
One of the first places you could …Continue reading this article…
Four score and seven years ago (2004, actually), when MOO was just a twinkle in my eye, I dreamed that one day this little business would grow up, and spawn offices in other countries around the world. This week that dream came true.
On the 1st May 2009, MOO USA was born (10lbs and 3oz, a little on the heavy side) in Providence, Rhode Island, and began fulfilling orders for all our American customers.
It has been a long labour. For the last 4 months we’ve been busy setting up the US operation: taking a space, moving stock from London, putting Ikea …Continue reading this article…
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