The business card is the single most successful networking tool of all time, predating cellphones, the internet, and PDAs by some 300 years. Not bad for a bit of paper.
In a market worth in the region of $3b a year, this simple product has seen little change since it first appeared around the 18th Century. Used primarily for business, but often in social settings as a ‘calling’ or ‘visiting’ card, the business card has largely remained the preserve of the business person.
But business cards are boring.
In an ambitious reinvention, that will address both form and function, MOO will take the business card back to its roots as a sophisticated social tool for non-business use and will introduce a new, advanced generation of calling card for the networked, mobile and social young communities of today. If you’re reading this, that’s you.
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